IntroductionEligibilityCourse StructureExaminationSyllabusEmployability

 Introduction The course has been designed with the objective of preparing an individual to take up a career in the Sales & Marketing profession. To this end this course covers all the specific aspects of the Sales & Marketing process and in the final year also allows the student to take up the Sales & Marketing profession in specific industries like banking, insurance, telecom, retail, telesales and for institutional Sales & Marketing across industries.  Eligibility

  • Higher Secondary completed
  • Demonstrated interest in the said field

 Course Structure The Vocational course is a three year program consists a combination of Practical, Theory and Generic (provided by TISS) courses. The three year program will be divided into 6 semesters; 2 semesters per year. 1st year will be a Diploma, 2nd year will be Advance Diploma & 3rd year will be a Degree.

The program is a work integrated training which include on-the-job training (practical) for 5 days a week and 1 day of theory training. The courses also include generic module for overall development of the candidate. This program is in line with the Community College framework of the AICTE. The objective of the course is to provide immediate and definite interventions to improve the lives of the disadvantaged and marginalized youth, especially who are excluded by the formal school education system through appropriate vocational training programmes. The target beneficiaries would include organized and unorganized labour, women, children, dalits and tribals.

 Examination & Assessment Students will be assessed on project work and a written examination that will be conducted at the end of the course. The conduction of the assessment will be done by TISS directly.    Syllabus

Year Semester I  Semester II
First
  • Basics of Sales
  • Types of Sales
  • Skills for effective sales
  • English
  • Communication
  • Market Analysis
  • Sales Process
  • Methods of Effective Sales
  • English
  • Communication
Second Semester III  Semester IV
  • Sales Distribution Network
  • Feet on Street Sales
  • B2B Sales
  • Salary/Incentives
  • Communication
  • Computing
  • Sales in Rural markets
  • E-commerce
  • Using Social media
  • Communication
  • Computing
Third Semester V  Semester VI
  • ELECTIVES ( ANY ONE)
    1. Banking Sales
    2. Retail Sales
    3. Insurance Sales
    4. Channel Sales
    5. Tele Sales
    6. Institutional Sales
  • Accounts
  • Livelihood
  • Finishing School
  • ELECTIVES ( Same as V semester)
    1. Banking Sales
    2. Retail Sales
    3. Insurance Sales
    4. Channel Sales
    5. Tele Sales
    6. Institutional Sales
  • Accounts
  • Livelihood
  • Finishing School

Employability This program will provide for employment opportunities to candidates in all big, medium and small firms.