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Certificate Course in Digital Marketing
March 26, 2017 - July 30, 2017
Digital Marketing involves executing marketing ideas using the power of internet. Given the current digital landscape, every business small or big has tremendous potential to adopt digital marketing. This certificate course shall make an attempt to make you a great digital marketing professional who come from a strong understanding of marketing concepts.
Any graduate with a basic understanding of computers and internet is eligible for this course.
Content of the Course.
- Basics of marketing
- Segmentation in marketing
- Importance of idea and planning in marketing.
- Understanding the basics of DIGITAL MARKETING
- Digital Channels & Opportunities
- Opportunities in digital marketing
- Importance of personal profiling in digital media
- Integrated Marketing & Its significance
- SEARCH ENGINE OPTIMISATION
- Social media for businesses
- Fan engagement on social media
- Facebook- Creating a business page- facebook tools-making facebook brand page shine- Business networking on facebook
- Facebook Metrics
- Facebook insights and how to use them
- Facebook communication
- Creating content on web
- Taping the power of Linkedin
- Thorough understanding of twitter/instagram/google + / Pinterest / You tube / Slide Share/
- Future Digital Trends.
The fees for this course is Rs 28,500 (All Inclusive of exam fee + Study material etc)
Cheque/ Drafts have to be given in the favour of “Tata Institute of Social Sciences – SVE”
After passing the exam a CERTIFICATE in Digital Marketing will be awarded by TISS-SVE, Mumbai.